Privacy Policy

Last Updated: December 2025

1. Introduction

PURPLE OTTER LTD ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website purpleotter.digital (the "Website"). Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Website.

2. Information We Collect

2.1 Information You Provide to Us

We may collect information that you voluntarily provide to us when you:

• Contact us through our contact form
• Subscribe to our newsletter or communications
• Request information about our services
• Engage with us through other means

This information may include your name, email address, phone number, company name, and any other information you choose to provide.

2.2 Information Automatically Collected

When you visit our Website, we may automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. We also collect information about how you interact with our Website, including the pages you visit and the links you click.

3. How We Use Your Information

We use the information we collect for various purposes, including:

• To provide, maintain, and improve our services
• To respond to your inquiries and provide customer support
• To send you marketing communications (with your consent)
• To analyze how our Website is used and improve user experience
• To comply with legal obligations
• To protect our rights and prevent fraud

4. Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we process your personal data based on the following legal grounds:

• Consent: When you have given clear consent for us to process your personal data for specific purposes
• Legitimate Interests: When processing is necessary for our legitimate business interests
• Contract: When processing is necessary for the performance of a contract
• Legal Obligation: When processing is necessary to comply with a legal obligation

5. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: We may share information with third-party service providers who perform services on our behalf
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

8. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of Access: You have the right to request copies of your personal data
• Right to Rectification: You have the right to request correction of inaccurate personal data
• Right to Erasure: You have the right to request deletion of your personal data under certain circumstances
• Right to Restrict Processing: You have the right to request restriction of processing of your personal data
• Right to Data Portability: You have the right to request transfer of your personal data
• Right to Object: You have the right to object to processing of your personal data
• Right to Withdraw Consent: Where processing is based on consent, you have the right to withdraw consent at any time

To exercise any of these rights, please contact us using the information provided below.

9. Cookies

Our Website uses cookies and similar tracking technologies. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.

10. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to read the privacy policies of any third-party sites you visit.

11. Children's Privacy

Our Website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately.

12. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure that appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable data protection laws.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

PURPLE OTTER LTD
14 High Haden Road, Glatton
Huntingdon, PE28 5RU
United Kingdom
Email: executive@purpleotter.digital
Phone: +44 7050 974572

15. Supervisory Authority

If you are not satisfied with our response to your data protection concerns, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection issues. You can contact the ICO at ico.org.uk.